About Us

ROOTS NXT GEN is a Lahore-based company that specializes in manufacturing and exporting safety footwear for various industries, including cement, construction, petroleum, gas, and power, as well as safety gear and footwear for outdoor and motorbike sports. Our products are made from breathable natural leather, which provides real-time comfort to industrial workers and enables them to perform their jobs more efficiently.

We are committed to delivering high-quality products that meet the needs of our customers. Our product development process is rigorous, and we adhere to strict quality standards to ensure that our footwear is both durable and safe for use in demanding environments.

The company is headed by two directors, Mr. Arzish Firdausi and Mr. Azaan Arzish. Mr. Arzish Firdausi oversees management, marketing, and sales, and is also the CEO of the company. Meanwhile, Mr. Azaan Arzish takes care of operations, product development, and quality standards.

ROOTS NXT GEN is a part of "The Roots Group," which consists of over eleven limited liability companies that have been established since 1993. As a part of this group, our company benefits from extensive industry experience and resources, which enable us to provide our customers with top-quality products and services.

Our commitment to excellence has earned us a reputation as a reliable supplier of safety footwear and gear. We are proud to serve customers across a range of industries and are constantly looking for ways to improve our products and services to meet the evolving needs of our customers.